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  • Sponsafier  TV

    Sponsafier TV

    Every NASCAR fan’s dream come true: Design your own racecar. Enter it.  Win your favorite driver for a day.

    The television spots were inspired by the new prize, and featured fans fantasizing about winning a visit from their favorite driver.

  • Autobiography  Digital Shorts

    Autobiography Digital Shorts

    Based on the premise that every Toyota owner has a story about why they love their car, the “Toyota Auto-Biography” campaign was born. The long-term platform on Facebook gave owners a place to share their favorite Toyota moments. As part of the campaign, we brought real owners’ stories to life and enlisted the help of leading illustrators and animators from all over the world to create a series of compelling short films. We started by touring the country to record real owners telling their stories, then collaborated with artists, such as Julia Pott, Mauro Gatti and Bill Sneed, to create each owner’s short. Each artist is as unique as the stories themselves, and the end result was a diverse series of short films.

  • Prius Non-Traditional

    Prius Non-Traditional

    These 18ft. flower sculptures toured six major cities in the U.S., providing free Wi-Fi,  seating, and charging stations. It was all powered with help from the sun like the Solar Roof in the 3rd Generation Prius.


    Bus shelters across the U.S. were retrofitted with solar panels that powered fans and cooled passengers inside. This experience was designed to emulate the Solar Powered Ventilation System found in the 3rd Generation Prius.

  • Sponsifier  Print

    Sponsifier Print

    A tongue-in-cheek reference to old school NASCAR driver posters from the 80’s. Except in this case the fan is the hero.  Each car is designed around the fan’s passion, which makes for an amusing contrast with the genre

  • 4Runner Print

    4Runner Print

    We created custom stickers for Snowboarder and Surfer Magazine. 4Runner was integrated into content by covering editorial photgraphy. Once the sticker was pulled from the page the action shot iunderneath was revealed. A series of these culminated in an ad created solely for each magazine.

  • Sponsafier Integrated

    Sponsafier Integrated

    Every NASCAR fan’s dream come true: design your own racecar. enter it.  win your favorite driver for a day.


    The television spots were inspired by the new prize, and featured fans fantasizing about winning a visit from their favorite driver.

    Sponsafier3_Radio
    Written and produced like cheesy dating personals, Sponsafier Radio featured popular drivers pimping out their qualities to attract potential winners.

      
    The print is a tongue-in-cheek reference to old school NASCAR driver posters from the 80’s. Except in this case the fan is the hero.  Each car is designed around the fan’s passion, which makes for an amusing contrast with the genre.


    Sponsafier 3-is rebuilt from the ground up with a whole new site design, two gallery views, enhanced graphics and logo library, custom photo kit feature, designer challenges, personal stats dashboard and live “Sponsafeed,” and to make gathering votes even easier¬¬, designs are instantly shareable on Twitter, Facebook or e-mail.


  • 4Runner TV

    4Runner TV

    The 4Runner campaign ventures back out into the wild, inviting everyone to join with the tagline: “YOU IN?”

    Each medium introduces elements that a person might encounter on an adventure in the 4Runner and push the boundaries of the outdoor adventure epitomized in the 4Runner lifestyle.

  • Avalon Print

    Avalon Print

    A nod to1960’s advertising when product was king and comfort and style were celebrated.

  • 3rd Gen Prius Integrated

    3rd Gen Prius Integrated

    Harmony between man, nature and machine.

     

    These 18ft. flower sculptures toured six major cities in the U.S., providing free Wi-Fi,  seating, and charging stations. It was all powered with help from the sun like the Solar Roof in the 3rd Generation Prius.

    Bus shelters across the U.S. were retrofitted with solar panels that powered fans and cooled passengers inside. This experience was designed to emulate the Solar Powered Ventilation System found in the 3rd Generation Prius.

    An aggregator website that collects tweets and encourages dialogue on topics associated with the  Prius brand, like  innovation, community, and sustainability. Powered by Twitter and Federated Media.

    A community program produced in partnership with Gas Station TV and the 3rd Generation Prius  that allows users to  submit and search local charity events which are broadcast on gas station pumps, and promoted on facebook, and twitter.

     

     

     

     

     

     

     

     

     

  • 4Runner Digital

    4Runner Digital

    The 4Runner digital campaign introduces elements that a person might encounter on an adventure in the 4Runner and invites everyone to join with the tagline: “YOU IN?”

    In the rich media Apocalypse banner, users can unleash rain, bees, and alligators- wild elements that someone might encounter on an adventure in a 4Runner- while our willing and cheerful driver remains unfazed. The banner, like the rest of the integrated campaign, signs off with the vehicle image and a strong call to action, “YOU IN?”

    The rich media homepage takeover showcased a little known but unique feature in the new 4Runner¬– the 120 Volt AC outlet in the cargo area. This feature was demonstrated by “turning off the lights” on the host site. After it goes dark, a cord drops down and users can plug it into the AC outlet to restore power. To keep inline with the rugged outdoor adventure of the brand, the light reveals the creepy crawlers you may encounter on a trip in your 4Runner, and signs off with an invitation, “YOU IN?”

    The facebook application scans a user’s profile, and after they’ve selected a few outdoor preferences,  serves up 4Runner fans their ideal  adventure. Users can send their adventure to friends or publish to their profile.

    Each standard banner introduces elements that a person might encounter on an adventure in the 4Runner, and the user can determine how “in” they are. The danger and extremeness builds with the movement of the slider. Room temp to frost bite. Clean to bug infested. Chill to piranha feeding. All push the boundaries of the outdoor adventure epitomized in the 4Runner lifestyle.

  • Prius Print

    Prius Print

    Harmony between nature, man and machine.

  • Corolla TV

    Corolla TV

  • Corolla Print

    Corolla Print

    Live the Dream ….

  • Avalon Integrated

    Avalon Integrated

    A nod to1960’s advertising when product was king and comfort and style were celebrated.

    The Avalon target was an older crowd of casual gamers. So we created simple and eye-catching ad pod games that introduced an Avalon feature and ran during commercial breaks on hulu,nbc, and abc.com

  • Tundra TV

    Tundra TV

    The truck that’s changing it all.
    The 1/2 ton Tundra has the guts of a 3/4 ton truck.

     

  • 4Runner Integrated

    4Runner Integrated

    The 4Runner campaign ventures back out into the wild, inviting everyone to join with the tagline: “YOU IN?”

    Each medium introduces elements that a person might encounter on an adventure in the 4Runner and push the boundaries of the outdoor adventure epitomized in the 4Runner lifestyle.


    In the rich media Apocalypse banner, users can unleash rain, bees, and alligators- wild elements that someone might encounter on an adventure in a 4Runner- while our willing and cheerful driver remains unfazed. The banner, like the rest of the integrated campaign, signs off with the vehicle image and a strong call to action, “YOU IN?”


    The rich media homepage takeover showcased a little known but unique feature in the new 4Runner¬– the 120 Volt AC outlet in the cargo area. This feature was demonstrated by “turning off the lights” on the host site. After it goes dark, a cord drops down and users can plug it into the AC outlet to restore power. To keep inline with the rugged outdoor adventure of the brand, the light reveals the creepy crawlers you may encounter on a trip in your 4Runner, and signs off with an invitation, “YOU IN?”

     


    The facebook application scans a user’s profile, and after they’ve selected a few outdoor preferences,  serves up 4Runner fans their ideal  adventure. Users can send their adventure to friends or publish to their profile.

     


    We created custom stickers for Snowboarder and Surfer Magazine. 4Runner was integrated into content by covering editorial photgraphy. Once the sticker was pulled from the page the action shot underneath was revealed. A series of these culminated in an ad created solely for each magazine.




  • Avalon Digital

    Avalon Digital

    The Avalon target was an older crowd of casual gamers. So we created simple and eye-catching ad pod games that introduced an Avalon feature and ran during commercial breaks on hulu,nbc, and abc.com

  • Yaris

    Yaris

    FWA site of the day features virtual driving tour of five major cities in the U.S., highlighting hip eateries and offering free mp3 downloads of local indie bands.

     

  • Prius Digital

    Prius Digital

    Harmony Tweets is an aggregator website that collects tweets and encourages dialogue on topics associated with the  Prius brand, like  innovation, community, and sustainability. Powered by Twitter and Federated Media.

    Prius Neighborhood is a community program produced in partnership with Gas Station TV that allows users to submit and search local charity events which are then broadcast on gas station pumps, and promoted on facebook, and twitter.

  • Corolla Integrated

    Corolla Integrated

    The Corolla offers features normally found on much higher-end vehicles.

  • Heroes of Conservation

    Heroes of Conservation

    Partnership with Field and Stream to honor outdoorsmen dedicated to the protection of fish and wildlife.

  • Corolla Digital

    Corolla Digital

    Corolla the 10th is for those who fancy the finer things in life and the digital work serves it up on a silver platter.

    The “Corolla Estate,” is a tongue-in-cheek, fantasy destination, with games and video demos highlighting Corolla’s high-end features.

    The Corolla Crest Generator brings people one step closer to aristocracy by allowing them to design their very own family crest. Because, really, nothing says “high society” like a spider monkey.

    The first of its kind, the Bluetooth Banner employs VOIP through Flash technology, allowing users to place a free call through the banner to anyone in the U.S. for up to two minutes. Swanky.

    A spiffy addition to any desktop, “The Help” widget is always at your beck and call, with everything from restaurant suggestions, directions and stock tips, to the latest celebrity dish. The widget is also available as a mobile application, and can live on users’ Facebook pages.

    A “How-to” guide for the new Corolla driver’s transition into high society.