The 4Runner campaign ventures back out into the wild, inviting everyone to join with the tagline: “YOU IN?”
Each medium introduces elements that a person might encounter on an adventure in the 4Runner and push the boundaries of the outdoor adventure epitomized in the 4Runner lifestyle.
In the rich media Apocalypse banner, users can unleash rain, bees, and alligators- wild elements that someone might encounter on an adventure in a 4Runner- while our willing and cheerful driver remains unfazed. The banner, like the rest of the integrated campaign, signs off with the vehicle image and a strong call to action, “YOU IN?”
The rich media homepage takeover showcased a little known but unique feature in the new 4Runner¬– the 120 Volt AC outlet in the cargo area. This feature was demonstrated by “turning off the lights” on the host site. After it goes dark, a cord drops down and users can plug it into the AC outlet to restore power. To keep inline with the rugged outdoor adventure of the brand, the light reveals the creepy crawlers you may encounter on a trip in your 4Runner, and signs off with an invitation, “YOU IN?”
The facebook application scans a user’s profile, and after they’ve selected a few outdoor preferences, serves up 4Runner fans their ideal adventure. Users can send their adventure to friends or publish to their profile.
We created custom stickers for Snowboarder and Surfer Magazine. 4Runner was integrated into content by covering editorial photgraphy. Once the sticker was pulled from the page the action shot underneath was revealed. A series of these culminated in an ad created solely for each magazine.