The 4Runner digital campaign introduces elements that a person might encounter on an adventure in the 4Runner and invites everyone to join with the tagline: “YOU IN?”

In the rich media Apocalypse banner, users can unleash rain, bees, and alligators- wild elements that someone might encounter on an adventure in a 4Runner- while our willing and cheerful driver remains unfazed. The banner, like the rest of the integrated campaign, signs off with the vehicle image and a strong call to action, “YOU IN?”

The rich media homepage takeover showcased a little known but unique feature in the new 4Runner¬– the 120 Volt AC outlet in the cargo area. This feature was demonstrated by “turning off the lights” on the host site. After it goes dark, a cord drops down and users can plug it into the AC outlet to restore power. To keep inline with the rugged outdoor adventure of the brand, the light reveals the creepy crawlers you may encounter on a trip in your 4Runner, and signs off with an invitation, “YOU IN?”

The facebook application scans a user’s profile, and after they’ve selected a few outdoor preferences,  serves up 4Runner fans their ideal  adventure. Users can send their adventure to friends or publish to their profile.

Each standard banner introduces elements that a person might encounter on an adventure in the 4Runner, and the user can determine how “in” they are. The danger and extremeness builds with the movement of the slider. Room temp to frost bite. Clean to bug infested. Chill to piranha feeding. All push the boundaries of the outdoor adventure epitomized in the 4Runner lifestyle.