Based on the premise that every Toyota owner has a story about why they love their car, the “Toyota Auto-Biography” campaign was born. The long-term platform on Facebook gave owners a place to share their favorite Toyota moments. As part of the campaign, we brought real owners’ stories to life and enlisted the help of leading illustrators and animators from all over the world to create a series of compelling short films. We started by touring the country to record real owners telling their stories, then collaborated with artists, such as Julia Pott, Mauro Gatti and Bill Sneed, to create each owner’s short. Each artist is as unique as the stories themselves, and the end result was a diverse series of short films.