Every NASCAR fan’s dream come true: design your own racecar. enter it.  win your favorite driver for a day.

The television spots were inspired by the new prize, and featured fans fantasizing about winning a visit from their favorite driver.

Sponsafier3_Radio
Written and produced like cheesy dating personals, Sponsafier Radio featured popular drivers pimping out their qualities to attract potential winners.

  
The print is a tongue-in-cheek reference to old school NASCAR driver posters from the 80’s. Except in this case the fan is the hero.  Each car is designed around the fan’s passion, which makes for an amusing contrast with the genre.

Sponsafier 3-is rebuilt from the ground up with a whole new site design, two gallery views, enhanced graphics and logo library, custom photo kit feature, designer challenges, personal stats dashboard and live “Sponsafeed,” and to make gathering votes even easier¬¬, designs are instantly shareable on Twitter, Facebook or e-mail.