The Corolla offers features normally found on much higher-end vehicles. We capitalized on this by creating a faux luxury campaign inviting owners to “Live the dream for less coin.”

The “Corolla Estate,” is a tongue-in-cheek, fantasy destination, with games and video demos highlighting Corolla’s high-end features.

The Corolla Crest Generator brings people one step closer to aristocracy by allowing them to design their very own family crest. Because, really, nothing says “high society” like a spider monkey.

The first of its kind, the Bluetooth Banner employs VOIP through Flash technology, allowing users to place a free call through the banner to anyone in the U.S. for up to two minutes. Swanky.

A spiffy addition to any desktop, “The Help” widget is always at your beck and call, with everything from restaurant suggestions, directions and stock tips, to the latest celebrity dish. The widget is also available as a mobile application, and can live on users’ Facebook pages.

A “How-to” guide for the new Corolla driver’s transition into high society.